Developer Support

Advocacy and Innovation

UX is not UI, but UI is definitely UX

When I first joined the Premier team here at Microsoft, a lot of the work I initially did for our customers was just that – advisory front-end design work. After many discussions about how I can provide value to our customers, I started to realize that even though words likes User Experience and User Centered Design are starting to be thrown out more and more in development, very few people have a full grasp of what exactly User Experience is.