This example illustrates why building a better UI and caring about how your end users is so valuable. Not only can it improve their experience, but it can also save your business time and money.
One thing that I’ve heard more than a few times while working in UX is that you can’t put a price on look and feel. Personally, I want to clear the air right now and say you absolutely can. It’s not hard, but it does require narrowing your focus to a particular workflow.
When I first joined the Premier team here at Microsoft, a lot of the work I initially did for our customers was just that – advisory front-end design work. After many discussions about how I can provide value to our customers, I started to realize that even though words likes User Experience and User Centered Design are starting to be thrown out more and more in development, very few people have a full grasp of what exactly User Experience is.