The Old New Thing

Exploiting the inattentive: The posted wine rating may not match the wine on the shelf

The Washington Post did a spot check of area wine stores and found that of the "shelf talkers" signs (those things that describe the wine and tell you what score it received from Wine Spectator magazine) it found, a quarter of them were incorrect, usually by attributing a good score to the correct wine vineyard but from a different year. So ...

Exploiting the inattentive, episode 3: Confusing movie titles

In early 1997, the movie Fly Away Home, a film about a teenage girl and her father rescuing a family of geese (inspired by Operation Migration), was released on DVD. the movie was well-reviewed and even earned an Academy Award nomination. The very same weekend, the movie with the very similar name Follow Me Home was released in theaters. ...

Exploiting the inattentive

The makers of a certain major brand of detergent which I will not name (but which for the purposes of this discussion will be called "Snide") appears to take every step to exploit inattentive customers. A box of Snide detergent powder comes with instructions indicating that for a normal-sized load, you should use 3/8 cup of detergent; for a ...