The Old New Thing

Exploiting the inattentive - The Old New Thing

The new business model: Intentional billing errors

January 3, 2012 Jan 3, 2012 01/3/12
Raymond Chen
Just in the last month, I had to call a bank to reverse four erroneous "Account Maintenance Fees" across two different accounts. It appears that intentional billing errors is the new business model for our struggling economy. (For the record, although I am responsible for maintaining these accounts, I did not open the accounts at the bank in ...

Exploiting the inattentive: The posted wine rating may not match the wine on the shelf

December 23, 2009 Dec 23, 2009 12/23/09
Raymond Chen
The Washington Post did a spot check of area wine stores and found that of the "shelf talkers" signs (those things that describe the wine and tell you what score it received from Wine Spectator magazine) it found, a quarter of them were incorrect, usually by attributing a good score to the correct wine vineyard but from a different year. So ...

Exploiting the inattentive, episode 3: Confusing movie titles

December 11, 2007 Dec 11, 2007 12/11/07
Raymond Chen
In early 1997, the movie Fly Away Home, a film about a teenage girl and her father rescuing a family of geese (inspired by Operation Migration), was released on DVD. the movie was well-reviewed and even earned an Academy Award nomination. The very same weekend, the movie with the very similar name Follow Me Home was released in theaters. ...

Exploiting the inattentive, episode 2: The unlabeled line

August 11, 2006 Aug 11, 2006 08/11/06
Raymond Chen
In Episode 1 we learned that "Snide" brand powdered laundry detergent comes with a scoop that holds 5/8 cup detergent, even though the directions call for only 3/8 cup. The intent here is to get people to use more detergent than necessary, thereby increasing sales. A box of detergent which should be sufficient for 30 loads...

Exploiting the inattentive

November 16, 2004 Nov 16, 2004 11/16/04
Raymond Chen
The makers of a certain major brand of detergent which I will not name (but which for the purposes of this discussion will be called "Snide") appears to take every step to exploit inattentive customers. A box of Snide detergent powder comes with instructions indicating that for a normal-sized load, you should use 3/8 cup of detergent; for a ...