December 4th, 2008

Neuroscience can be used for good or for evil; this one might fall in the evil bucket

Raymond Chen
Raymond Chen

Marketplace radio interviews Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy (another book in the series Short catchy title: Long boring subtitle) about how stores get people to buy more stuff by taking advantage of how our brains are wired.

(Unfortunately, at the time I checked, the Smell and Beer bonus tracks were broken. You can try to console yourself with Paddy Hirsch’s explanation of margin calls in terms of Girl Scout Cookies.)

Update: The Smell and Beer links work now.

Category
Old New Thing
Topics
Non-Computer

Author

Raymond Chen

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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