Earlier this year, one columnist was baffled as to why "Yahoo" was the most searched-for term on Google. I wasn't baffled at all. Back in 2001, Alexa published the top ten most searched-for terms on their service, and four of the top ten were URLs: yahoo.com, hotmail.com, aol.com, and ebay.com.
A lot of people simply don't care to learn the ...