February 11th, 2004

Dunkin Donuts vs. Krispy Kreme

Having grown up on the east coast, I imprinted on Dunkin Donuts. Once a month we would stop at DD on the way home and buy a shoebox of doughnuts. Toasted coconut and butternut, those were my favorites. Ironically, Dunkin Donuts is really a coffee shop disguised as a doughnut shop. (Doughnuts account for only 20% of their sales; coffee 50%.) So during my travels through Manhattan, I walked past one of the twenty-five zillion Dunkin Donuts stores there and popped in for a toasted coconut doughnut. One bite and I was a little kid again. Some people say that DD’s doughnuts are awful, but that’s pretty much irrelevant to me by now. It’s all about the memories that are invoked.

And besides, those people are wrong. I don’t understand the appeal of KK donuts. They have no flavor; it’s just sugar.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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