February 28th, 2005

"Support our troops" wristbands provide only 1/3 support

Over at Slate, Timothy Noah notes how much money from so-called “awareness bracelets” actually go to the causes they purport to champion.

In summary,

Bracelet Vendor Cause Portion that
benefits cause
Yellow “Livestrong” Lance Armstrong Foundation supporting cancer survivors all
Cinnamon Tsunami Relief Red Cross, UNICEF, CARE 1/2
Camo-green 7-11 USO 1/3
Light blue Awareness Depot Tsunami disaster relief
(unspecified charity)
1/10
Yellow Awareness Depot Support our troops 0

I find it ironic that the “Support our troops” bracelet doesn’t actually support our troops. And is yellow really the right color to use to demonstrate support for the military?

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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