Over at Slate, Timothy Noah notes how much money from so-called “awareness bracelets” actually go to the causes they purport to champion.
In summary,
| Bracelet | Vendor | Cause | Portion that benefits cause |
|---|---|---|---|
| Yellow “Livestrong” | Lance Armstrong Foundation | supporting cancer survivors | all |
| Cinnamon | Tsunami Relief | Red Cross, UNICEF, CARE | 1/2 |
| Camo-green | 7-11 | USO | 1/3 |
| Light blue | Awareness Depot | Tsunami disaster relief (unspecified charity) |
1/10 |
| Yellow | Awareness Depot | Support our troops | 0 |
I find it ironic that the “Support our troops” bracelet doesn’t actually support our troops. And is yellow really the right color to use to demonstrate support for the military?
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