"Support our troops" wristbands provide only 1/3 support

Raymond Chen

Raymond

Over at Slate, Timothy Noah notes how much money from so-called “awareness bracelets” actually go to the causes they purport to champion.

In summary,

BraceletVendorCausePortion that
benefits cause
Yellow “Livestrong”Lance Armstrong Foundationsupporting cancer survivorsall
CinnamonTsunami ReliefRed Cross, UNICEF, CARE1/2
Camo-green7-11USO1/3
Light blueAwareness DepotTsunami disaster relief
(unspecified charity)
1/10
YellowAwareness DepotSupport our troops0

I find it ironic that the “Support our troops” bracelet doesn’t actually support our troops. And is yellow really the right color to use to demonstrate support for the military?

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