Showing results for Tags: Native authentication from Microsoft Entra Identity Platform

Discover how the custom claims feature, now available in public preview for Native Authentication on Microsoft Entra External ID, enhances your app's authentication process. This new capability allows you to tailor app behavior, based on specific user data, by allowing apps to dynamically add custom claims to authentication tokens via a custom claims provider during user sign-up or sign-in.

Join us at the upcoming Microsoft Build conference from May 21-23, 2024, online (for free) or in person in Seattle. Sit in on identity-focused breakout sessions and demos, while also exploring a broad range of talks on Microsoft’s latest developer tools and technologies. Network with industry leaders and like-minded professionals and create valuable connections at this dynamic event.

Introducing the public preview of Native Authentication for Microsoft Entra External ID, a feature that allows you to design and control the sign-in experience within your mobile apps. We compare browser-delegated authentication to native authentication which enables you to create customized, visually cohesive login screens that enhance user experience and maintain brand consistency.

This blog post outlines the importance of smooth and brand-aligned login processes for customer satisfaction and loyalty. We invite you to take an early look at work we're doing to help you make your mobile app login journeys more user-friendly and in line with your brand's identity.