This term is used outside Microsoft as well, but it still bothers me. The value proposition is the benefit that the end-user gets from your product, the thing that convinces them to buy it. What makes it even more annoying is when it is abbreviated to value prop.
Sample usage: “The main value proposition of this model is that it permits changes to be tracked without imposing a significant burden upon the editors.”
Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.
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