The two products may be identical, but they are not the same

Raymond Chen

One of the sneaky tricks pulled by salespeople is the “We match any competitor’s price on the same item” offer. The trick is to make sure the products in your store are not available at any competitor by simply changing the model number.

I read that this trick is particularly popular for some reason with furniture stores (in cahoots with furniture manufacturers). They will sell you a Fabrikam model 1310-XD-2 sofa. You spot the same sofa at a competitor and they say, “No, it is not the same sofa. That sofa is a Fabrikam model 1310-XC-2. The one you bought is a model 1310-XD-2. Sorry.”

The two sofas are completely identical in every respect of any consequence. The only difference is that the furniture manufacturer prints 1310-XC-2 on the tag of the sofa it sells to store A and 1310-XD-2 on the tag of the sofa it sells to store B.

Since the model numbers don’t match, the price match guarantee does not apply.


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  • Sebastiaan Dammann 0

    This is also the same with laptop notebooks. Some large stores here in the Netherlands have their own SKU, which makes it very hard to compare models.

  • FLN FFN 0

    Similar behavior:
    For a very same product, manufacturer labels a “online store models” which legally makes it different from models sold in physical stores.
    There will even be different models for different online resellers.

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