The heavy metal umlaut reaches baked goods

Raymond Chen

The Innkeeper’s Bed & Breakfast brand of baked goods is sold exclusively at Costco. One of the varieties they offer is an apple-flavored bread which they call Apple Strudel.

If you take a closer look, you’ll see that the packaging actually reads Apple StrĂ¼del. The word Strudel comes from the German word Strudel, which means whirlpool. There is no umlaut in the original German, but that never stopped any marketing department from adding one.



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