July 23rd, 2018

The heavy metal umlaut reaches baked goods

The Innkeeper’s Bed & Breakfast brand of baked goods is sold exclusively at Costco. One of the varieties they offer is an apple-flavored bread which they call Apple Strudel.

If you take a closer look, you’ll see that the packaging actually reads Apple Strüdel. The word Strudel comes from the German word Strudel, which means whirlpool. There is no umlaut in the original German, but that never stopped any marketing department from adding one.

Previously.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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