August 5th, 2010

Raymond misreads flyers, episode 2: It Takes You

As part of a new phase in Microsoft’s continuing recycling efforts, the recycling program got a new motto. The new motto was not announced with any fanfare. Rather, any recycling-related announcement had the new motto at the top as part of the letterhead. The new motto: It Takes You. I had trouble parsing this at first. To me, it sounded like the punch line to a Yakov Smirnoff joke.

Episode 1.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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