Microspeak: Newplacement

Raymond Chen

Raymond

When talking about why people buy computers, there are two broad categories, “replacement computers” (those which replace an older machine being retired) and “new placement computers” (those which do not). Now, sure, you have to call them something, but “new placements” sounds kind of markety. Then again, I felt the same way about using “seats” to mean “users” and see what that got me.

Pre-emptive clever comment: Verbing weirds language.

0 comments

Comments are closed. Login to edit/delete your existing comments