Microspeak: Newplacement

Raymond Chen

When talking about why people buy computers, there are two broad categories, “replacement computers” (those which replace an older machine being retired) and “new placement computers” (those which do not). Now, sure, you have to call them something, but “new placements” sounds kind of markety. Then again, I felt the same way about using “seats” to mean “users” and see what that got me.

Pre-emptive clever comment: Verbing weirds language.


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