March 28th, 2008

Microspeak: Newplacement

When talking about why people buy computers, there are two broad categories, “replacement computers” (those which replace an older machine being retired) and “new placement computers” (those which do not). Now, sure, you have to call them something, but “new placements” sounds kind of markety. Then again, I felt the same way about using “seats” to mean “users” and see what that got me.

Pre-emptive clever comment: Verbing weirds language.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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