It's official: The logo for the London 2012 Olympic Games is hideously ugly

Raymond Chen

Yesterday, the organizers of the London 2012 Olympic Games unveiled their official logo, and it’s officially hideous. They paid £400,000 for that? As one of my friends put it, it looks like a bunch of old people tried to imagine something that would appeal to young people. Unfortunately, they forgot that today’s young people don’t live in the 1980’s.


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