The great thing about Marketing is that you get to use words and phrases that normal human beings never use. Here’s an example from over a decade ago:
XYZ fit the installed base of web browsers we were targeting, and worked well in an awareness space.
I have no idea what an “awareness space” is.
The punch line? This sentence came from a person whose title was “Director of Communication”!
Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.
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