How to talk like Marketing: The awareness space

Raymond Chen

Raymond

The great thing about Marketing is that you get to use words and phrases that normal human beings never use. Here’s an example from over a decade ago:

XYZ fit the installed base of web browsers we were targeting, and worked well in an awareness space.

I have no idea what an “awareness space” is.

The punch line? This sentence came from a person whose title was “Director of Communication”!

Raymond Chen
Raymond Chen

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