November 9th, 2005

The psychology of naming your internal distribution lists

One problem that I’m sure everybody has run into is what I’m going to call the “comp.unix.wizards” problem. People who have a problem with unix are looking for someone who can help them, and given the choice between a general questions group and a wizard group, they’re obviously going to choose the wizards because that’s where the smart people are! Of course, this annoys the wizards who created the group for focusing on advanced unix topics.

Here’s a trick I’ve seen used by more than one team: Give your non-technical distribution list the name “XYZ Technical Discussion”. Meanwhile, name your internal team communication distribution list something less attractive like “XYZ Infrastructure Committee”. Your “XYZ Technical Discussion” list will get the support questions, and people will feel like they’re getting a “more direct line” to the technical staff. In reality, of course, the technical staff read both the “XYZ Technical Discussion” and the “XYZ Infrastructure Committee” groups. This is just a trick for keeping external support questions separate from internal team communication.

(Now, by revealing this trick, I risk ruining it.)

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Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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