July 12th, 2004

Welcoming a new era in Swiss army knives

Victorinox, the company authorized to make so-called Swiss Army merchandise, has run into a bit of a problem: Is there anything else you could possibly think of putting on a pocketknife for an outdoorsman? And even if you did, there’s no room for it. The pocketknife has already reached the point where it’s too unwieldy to carry around in your pocket any more. So they decided to think outside the box. First, they let go of the “must fit in your pocket” concept. Welcome the Victorinox Swiss Champ XXLT. Check out the picture of the knife in its display box. The knife is as thick as it is long! Second, they let go of the whole “things for the outdoorsman” concept. Now you can get the Swiss Army Knife USB Drive and the Swiss Army Knife CyberTool.

Swiss Army Knife. For the geek in your life. Embrace it.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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