January 11th, 2005

Marriage as a cross-branding opportunity

Jennifer Aniston and Brad Pitt have decided to besmirch the institution of marriage by deciding that the “until death do us part” thing was neither legally nor morally binding.

“Brad said that they spent the rest of the holiday working out how they would release the news of the split. They worked out together the reasons they would give and how they would protect the brand they have built up.”

Oh, nevermind. This wasn’t a marriage. It was a joint branding agreement!

My favorite Brad/Jennifer memory was when cardiologist Robert Atkins, famous for his eponymous low-carb diet, suffered a fatal head injury, and the BBC news report was illustrated with a picture of… Brad Pitt and Jennifer Aniston.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

0 comments

Discussion are closed.