February 13th, 2017

Advertisement for ink cartridges doesn’t do all the math

I saw an advertisement for manufacturer-authorized ink cartridges. It said, approximately, “Our ink cartridges print up to 2× longer than third-party refills.”

“For only 4× the price” the advertisement somehow forgot to mention.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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