June 12th, 2012
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Microsoft Dynamics in a soda can, sort of

It is not uncommon for a product team to produce some custom soda cans (really, carbonated water) for distribution at Microsoft cafeterias. Last year, the Microsoft Dynamics™ CRM 2011 team put some custom cans of sparkling water in the coolers extoling the virtues of their new product. It took the form of a side-by-side feature comparison.

water

Microsoft
Dynamics CRM 2011
Used by leading companies worldwide ● ●
Available in the cloud in at least 40 markets ● ●
Available on premises worldwide ● ●
Consumed through a native
Microsoft Outlook client
Not
recommended
●
Is a great thirst quencher ●  
Makes people more productive ● ●
New flavor coming in January 2011   ●
the
POWER of
PRODUCTIVITY
Learn more at http://crm.dynamics.com/

They didn’t stop at soda cans. They also branded the napkin dispensers. (The napkin dispensers have a clear panel in which a message can be inserted.)

napkins

Microsoft
Dynamics CRM 2011
Used by leading
companies worldwide
● ●
Used for recording
and sharing ideas
● ●
Available on premises
worldwide
● ●
Available in the cloud
in 40 markets
  ●
Cleans up messy
IT departments
● ●
the
POWER of
PRODUCTIVITY

Microsoft
Dynamics CRM 2011

In the cloud in 40 markets
worldwide—January 2011

Learn more at http://crm.dynamics.com/

(I changed the URLs from an internal Web site to the public Microsoft Dynamics™ CRM Web site.)

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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