It is not uncommon for a product team to produce some custom soda cans (really, carbonated water) for distribution at Microsoft cafeterias. Last year, the Microsoft Dynamics™ CRM 2011 team put some custom cans of sparkling water in the coolers extoling the virtues of their new product. It took the form of a side-by-side feature comparison.

	water	Microsoft Dynamics CRM 2011
Used by leading companies worldwide	●	●
Available in the cloud in at least 40 markets	●	●
Available on premises worldwide	●	●
Consumed through a native Microsoft Outlook client	Not recommended	●
Is a great thirst quencher	●
Makes people more productive	●	●
New flavor coming in January 2011		●
the POWER of PRODUCTIVITY	Learn more at http://crm.dynamics.com/

They didn’t stop at soda cans. They also branded the napkin dispensers. (The napkin dispensers have a clear panel in which a message can be inserted.)

	napkins	Microsoft Dynamics CRM 2011
Used by leading companies worldwide	●	●
Used for recording and sharing ideas	●	●
Available on premises worldwide	●	●
Available in the cloud in 40 markets		●
Cleans up messy IT departments	●	●
the POWER of PRODUCTIVITY Microsoft Dynamics CRM 2011 In the cloud in 40 markets worldwide—January 2011 Learn more at http://crm.dynamics.com/

(I changed the URLs from an internal Web site to the public Microsoft Dynamics™ CRM Web site.)