Neuroscience can be used for good or for evil; this one might fall in the evil bucket

Raymond Chen

Marketplace radio interviews Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy (another book in the series Short catchy title: Long boring subtitle) about how stores get people to buy more stuff by taking advantage of how our brains are wired.

(Unfortunately, at the time I checked, the Smell and Beer bonus tracks were broken. You can try to console yourself with Paddy Hirsch’s explanation of margin calls in terms of Girl Scout Cookies.)

Update: The Smell and Beer links work now.


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