June 17th, 2008

Microspeak: Pricing uplift

In a conference call with investors last year, investor relations general manager Colleen Healy described the effect of business editions of Windows thus:

As we shared with you previously, Windows Vista business generates over five times the pricing uplift over Windows Vista Home Basic than does Windows Vista Home Premium.

Also known as profit.

Author

Raymond has been involved in the evolution of Windows for more than 30 years. In 2003, he began a Web site known as The Old New Thing which has grown in popularity far beyond his wildest imagination, a development which still gives him the heebie-jeebies. The Web site spawned a book, coincidentally also titled The Old New Thing (Addison Wesley 2007). He occasionally appears on the Windows Dev Docs Twitter account to tell stories which convey no useful information.

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