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Apr 24, 2025
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Customer Case Study: Microsoft Store Assistant — bringing multi expert intelligence to Microsoft Store chat with Semantic Kernel and Azure AI

Introduction In October 2024 Microsoft replaced a legacy rule‑based chat bot on Microsoft Store with Microsoft Store Assistant, powered by Azure Open AI, Semantic Kernel, and real‑time page context. The transformation changed a scripted, button-driven experience into a conversation that comprehends the entire public Microsoft portfolio, includin...

Customer Story