Accelerate Your Growth: Azure Cosmos DB Partner Acceleration Program

Unlock 360° Success with the Cosmos DB Engineering Team

Are you ready to elevate your cloud data practice and drive innovation for your customers? The Azure Cosmos DB Partner Acceleration Program—spearheaded by the Cosmos DB Engineering Team—offers a unique, end-to-end journey for partners. This initiative is designed to empower, upskill, and accelerate your business with technical enablement, customer engagement support, and robust Go-To-Market (GTM) opportunities. Please note, it is open to all type of partners, ISVs, GISV, GSIs, SIs or Channel has technical practices.

Sign up now: https://aka.ms/cdbpartneronboarding

Why Join? A 360° Partner Experience

1. Upskilling: Train-the-Trainer, Hands-On Labs & Free Customer Workshops

• Immersive Workshops: Participate in 8 hours, hands-on labs led by Cosmos DB engineers. These workshops upskill your technical teams using a proven “train-the-trainer” model.
• Train-the-Trainer Impact: Upon completing the program, partners are expected to publish and deliver a free training session for customers (1:M, virtual)—a powerful way to showcase your expertise and help clients adopt Cosmos DB. Microsoft actively supports demand generation and promotion for these partner-led workshops, driving customer attendance and visibility.

2. Customer Engagement Support

• Direct Engineering Access: Receive architectural guidance and technical support from the Cosmos DB product group during project implementation.
• Funding for PoCs & Migrations: Eligible partners can access free Azure credits (e.g., $6K/90 days) to support proof-of-concept projects and migrations.
• Special Migration Tools: Leverage exclusive tools and resources to streamline customer onboarding and database migrations.
• Priority Support Channels: Dedicated Microsoft Q&A communities and private channels for confidential RFP/RFQ discussions.

3. Go-To-Market (GTM) Motions

• Marketplace Visibility: Guidance and support to list your solutions on the Azure Marketplace—showcasing your IP and customer offerings.
• Joint GTM Activities: Collaborate on webinars, technical workshops, YouTube videos, and live sessions. Selected partners may co-present at major tech conferences and feature Microsoft’s public blogs and documentation.
• Scalable AI Series & Roadshows: Participate in high-visibility video GTM campaigns, including the Scalable AI Series, internal GTM events, and roadshows.

The Engagement Framework: From Onboarding to Success

1. Onboarding & Survey: Complete a brief survey and connect with the Cosmos DB Partner Team.
2. Kick-off Planning: Define GTM goals, prepare your one-pager, and plan your training schedule.
3. Enablement & Certification: Attend workshops, complete your Train-the-Trainer certification, and publish your customer offering on your website and Azure Marketplace.
4. Customer Workshops & Promotion: Host your complimentary customer workshop and rely on Microsoft’s marketing support to generate demand and fill seats.
5. Ongoing Engagement: Participate in monthly reviews, internal/external sessions, feedback loops, and promotional activities.
6. Growth & GTM Execution: Co-author blogs, videos, and case studies; showcase success stories; and leverage Microsoft’s GTM channels for broader reach.

Program Benefits at a Glance

• Technical Enablement: Direct access to the product group, monthly Brown Bags, quarterly workshops, yearly hackathons, and certification support.
• GTM Assistance: Marketplace listing guidance, global blog/whitepaper publication, co-hosted events, and partner showcases.
• Customer Engagement: Engineering support for blockers, funding offers for PoCs and migrations, and special migration tools.
• Free Customer Workshops & Demand Generation: After completing the Train-the-Trainer program, partners deliver free, customer-facing training sessions. We will help providing access to platform(s) to promote these workshops to drive registration and awareness.

Ready to Accelerate? Join Today!

The Azure Cosmos DB Partner Acceleration Program is your gateway to technical mastery, customer success, and market leadership. Whether you’re looking to upskill your team, deliver innovative solutions, or expand your reach, this program provides the resources, support, and visibility you need.

Sign up now: https://aka.ms/cdbpartneronboarding

For more details or assistance, contact the Cosmos DB Partner Success team at cosmospartnersuccess@microsoft.com.