{"id":41093,"date":"2004-01-12T07:00:00","date_gmt":"2004-01-12T07:00:00","guid":{"rendered":"https:\/\/blogs.msdn.microsoft.com\/oldnewthing\/2004\/01\/12\/friends-is-so-trendsetting\/"},"modified":"2004-01-12T07:00:00","modified_gmt":"2004-01-12T07:00:00","slug":"friends-is-so-trendsetting","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/oldnewthing\/20040112-00\/?p=41093","title":{"rendered":"&quot;Friends&quot; is so trendsetting"},"content":{"rendered":"<p>The characters on the television program &#8220;Friends&#8221;  are apparently  <a href=\"http:\/\/www.abc.net.au\/news\/newsitems\/s1022916.htm\">  trendsetters in the use of the word &#8220;so&#8221;<\/a>.<\/p>\n<blockquote class=\"q\"><p>  [People with way too much time on their hands]  spent a year going through transcripts  from each episode of the first eight seasons of <i>Friends<\/i>,  taking note of every single adjective&#8230;    [T]he show&#8217;s popularity peaked  at the same time the characters said &#8220;so&#8221; the most,  and as the use of the word declined, so did the show&#8217;s popularity.   <\/p>\n<\/blockquote>\n<p>  So that&#8217;s how to rescue the show: Make people say &#8220;so&#8221; more.\n  So if I use the word &#8220;so&#8221; more, maybe that&#8217;ll increase my  popularity.  Yes, it&#8217;s so shallow of me, but so what?\n  Grammar nitpick: &#8220;so&#8221; in the phrase &#8220;so cool&#8221; is an adverb,  not an adjective.<\/p>\n<p>  Raymond&#8217;s brush with fame: I actually know  one of the writers on &#8220;Friends&#8221;.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The characters on the television program &#8220;Friends&#8221; are apparently trendsetters in the use of the word &#8220;so&#8221;. [People with way too much time on their hands] spent a year going through transcripts from each episode of the first eight seasons of Friends, taking note of every single adjective&#8230; [T]he show&#8217;s popularity peaked at the same [&hellip;]<\/p>\n","protected":false},"author":1069,"featured_media":111744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[103],"class_list":["post-41093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oldnewthing","tag-non-computer"],"acf":[],"blog_post_summary":"<p>The characters on the television program &#8220;Friends&#8221; are apparently trendsetters in the use of the word &#8220;so&#8221;. [People with way too much time on their hands] spent a year going through transcripts from each episode of the first eight seasons of Friends, taking note of every single adjective&#8230; [T]he show&#8217;s popularity peaked at the same [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/41093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/comments?post=41093"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/41093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media\/111744"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media?parent=41093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/categories?post=41093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/tags?post=41093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}