{"id":27443,"date":"2007-03-29T10:00:01","date_gmt":"2007-03-29T10:00:01","guid":{"rendered":"https:\/\/blogs.msdn.microsoft.com\/oldnewthing\/2007\/03\/29\/how-to-talk-like-marketing-the-awareness-space\/"},"modified":"2007-03-29T10:00:01","modified_gmt":"2007-03-29T10:00:01","slug":"how-to-talk-like-marketing-the-awareness-space","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/oldnewthing\/20070329-01\/?p=27443","title":{"rendered":"How to talk like Marketing: The awareness space"},"content":{"rendered":"<p>The great thing about Marketing is that you get to use words and phrases that normal human beings never use. Here&#8217;s an example from over a decade ago:<\/p>\n<blockquote class=\"m\"><p> XYZ fit the installed base of web browsers we were targeting, and worked well in an awareness space. <\/p><\/blockquote>\n<p> I have no idea what an &#8220;awareness space&#8221; is.<\/p>\n<p> The punch line? This sentence came from a person whose title was &#8220;Director of Communication&#8221;! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The great thing about Marketing is that you get to use words and phrases that normal human beings never use. Here&#8217;s an example from over a decade ago: XYZ fit the installed base of web browsers we were targeting, and worked well in an awareness space. I have no idea what an &#8220;awareness space&#8221; is. [&hellip;]<\/p>\n","protected":false},"author":1069,"featured_media":111744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[103],"class_list":["post-27443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oldnewthing","tag-non-computer"],"acf":[],"blog_post_summary":"<p>The great thing about Marketing is that you get to use words and phrases that normal human beings never use. Here&#8217;s an example from over a decade ago: XYZ fit the installed base of web browsers we were targeting, and worked well in an awareness space. I have no idea what an &#8220;awareness space&#8221; is. [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/27443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/comments?post=27443"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/27443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media\/111744"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media?parent=27443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/categories?post=27443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/tags?post=27443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}