{"id":24083,"date":"2007-12-20T10:00:01","date_gmt":"2007-12-20T10:00:01","guid":{"rendered":"https:\/\/blogs.msdn.microsoft.com\/oldnewthing\/2007\/12\/20\/tis-the-season-for-top-ten-lists-and-manipulation-of-top-ten-lists\/"},"modified":"2007-12-20T10:00:01","modified_gmt":"2007-12-20T10:00:01","slug":"tis-the-season-for-top-ten-lists-and-manipulation-of-top-ten-lists","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/oldnewthing\/20071220-01\/?p=24083","title":{"rendered":"&#039;Tis the season for top ten lists, and manipulation of top ten lists"},"content":{"rendered":"<p>A few years ago, <a href=\"http:\/\/marketplace.publicradio.org\/shows\/2005\/12\/12\/PM200512125.html\"> Marketplace radio reported on the sub-industry of top ten lists<\/a>, specifically the lists intended to be used as gift guides. Marketing companies drool over these lists, since placement on them can mean a tremendous boost in sales, and they&#8217;re anxious to do whatever it takes to get on the list. For example, <i>The Da Vinci Code<\/i> was a relatively unknown title until the American Booksellers Assocation placed it on their own &#8220;best picks&#8221; list.\n In the story, <a href=\"http:\/\/www.cnet.com\/\">c|net<\/a> comes off looking good, standing their ethical ground against marketers looking for an endorsement. <i>The Today Show<\/i> doesn&#8217;t fare as well.<\/p>\n<p> <a href=\"http:\/\/www.onthemedia.org\/yore\/transcripts\/transcripts_121605_tech.html\"> On the Media reports on the subject as well<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, Marketplace radio reported on the sub-industry of top ten lists, specifically the lists intended to be used as gift guides. Marketing companies drool over these lists, since placement on them can mean a tremendous boost in sales, and they&#8217;re anxious to do whatever it takes to get on the list. For [&hellip;]<\/p>\n","protected":false},"author":1069,"featured_media":111744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[103],"class_list":["post-24083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oldnewthing","tag-non-computer"],"acf":[],"blog_post_summary":"<p>A few years ago, Marketplace radio reported on the sub-industry of top ten lists, specifically the lists intended to be used as gift guides. Marketing companies drool over these lists, since placement on them can mean a tremendous boost in sales, and they&#8217;re anxious to do whatever it takes to get on the list. For [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/24083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/comments?post=24083"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/24083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media\/111744"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media?parent=24083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/categories?post=24083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/tags?post=24083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}