{"id":21863,"date":"2008-06-24T10:00:00","date_gmt":"2008-06-24T10:00:00","guid":{"rendered":"https:\/\/blogs.msdn.microsoft.com\/oldnewthing\/2008\/06\/24\/dont-require-your-users-to-have-a-degree-in-philosophy-episode-3\/"},"modified":"2008-06-24T10:00:00","modified_gmt":"2008-06-24T10:00:00","slug":"dont-require-your-users-to-have-a-degree-in-philosophy-episode-3","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/oldnewthing\/20080624-00\/?p=21863","title":{"rendered":"Don&#039;t require your users to have a degree in philosophy, episode 3"},"content":{"rendered":"<p> While signing up for online bill payment for one of the services I use, I encountered the following check box: <\/p>\n<blockquote class=\"m\"><p> Uncheck this box if you do not wish to receive electronic communications from XYZ. <\/p><\/blockquote>\n<p> This is not simply a negative-sense checkbox; it&#8217;s a double-negative-sense checkbox! What&#8217;s wrong with this: <\/p>\n<blockquote class=\"m\"><p> Send me electronic communications from XYZ. <\/p><\/blockquote>\n<p> Oh, right, I know what&#8217;s wrong with it: It&#8217;s too easy for people to opt out! Marketing is all about making users ask for something they don&#8217;t want. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>While signing up for online bill payment for one of the services I use, I encountered the following check box: Uncheck this box if you do not wish to receive electronic communications from XYZ. This is not simply a negative-sense checkbox; it&#8217;s a double-negative-sense checkbox! What&#8217;s wrong with this: Send me electronic communications from XYZ. [&hellip;]<\/p>\n","protected":false},"author":1069,"featured_media":111744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[26],"class_list":["post-21863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oldnewthing","tag-other"],"acf":[],"blog_post_summary":"<p>While signing up for online bill payment for one of the services I use, I encountered the following check box: Uncheck this box if you do not wish to receive electronic communications from XYZ. This is not simply a negative-sense checkbox; it&#8217;s a double-negative-sense checkbox! What&#8217;s wrong with this: Send me electronic communications from XYZ. [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/21863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/comments?post=21863"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/21863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media\/111744"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media?parent=21863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/categories?post=21863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/tags?post=21863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}