{"id":19953,"date":"2008-12-04T10:00:01","date_gmt":"2008-12-04T10:00:01","guid":{"rendered":"https:\/\/blogs.msdn.microsoft.com\/oldnewthing\/2008\/12\/04\/neuroscience-can-be-used-for-good-or-for-evil-this-one-might-fall-in-the-evil-bucket\/"},"modified":"2008-12-04T10:00:01","modified_gmt":"2008-12-04T10:00:01","slug":"neuroscience-can-be-used-for-good-or-for-evil-this-one-might-fall-in-the-evil-bucket","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/oldnewthing\/20081204-01\/?p=19953\/","title":{"rendered":"Neuroscience can be used for good or for evil; this one might fall in the evil bucket"},"content":{"rendered":"<p><a href=\"http:\/\/marketplace.publicradio.org\/\"> <i>Marketplace<\/i> radio<\/a> <a href=\"http:\/\/marketplace.publicradio.org\/display\/web\/2008\/11\/14\/buyology_q\/\"> interviews Martin Lindstrom<\/a>, author of <a href=\"http:\/\/www.amazon.com\/gp\/product\/0385523882?ie=UTF8&amp;tag=tholneth-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0385523882\"> <i>Buyology: Truth and Lies About Why We Buy<\/i><\/a> (another book in the series <a href=\"http:\/\/blogs.msdn.com\/oldnewthing\/archive\/2007\/10\/03\/5249867.aspx\"> <i>Short catchy title: Long boring subtitle<\/i><\/a>) about how stores get people to buy more stuff by taking advantage of how our brains are wired.<\/p>\n<p> (Unfortunately, at the time I checked, the <i>Smell<\/i> and <i>Beer<\/i> bonus tracks were broken. You can try to console yourself with Paddy Hirsch&#8217;s <a href=\"http:\/\/marketplace.publicradio.org\/videos\/whiteboard\/margincalls.shtml\"> explanation of margin calls in terms of Girl Scout Cookies<\/a>.) <\/p>\n<p> <b>Update<\/b>: The <i>Smell<\/i> and <i>Beer<\/i> links work now. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketplace radio interviews Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy (another book in the series Short catchy title: Long boring subtitle) about how stores get people to buy more stuff by taking advantage of how our brains are wired. (Unfortunately, at the time I checked, the Smell and Beer bonus [&hellip;]<\/p>\n","protected":false},"author":1069,"featured_media":111744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[103],"class_list":["post-19953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oldnewthing","tag-non-computer"],"acf":[],"blog_post_summary":"<p>Marketplace radio interviews Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy (another book in the series Short catchy title: Long boring subtitle) about how stores get people to buy more stuff by taking advantage of how our brains are wired. (Unfortunately, at the time I checked, the Smell and Beer bonus [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/19953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/comments?post=19953"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/posts\/19953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media\/111744"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/media?parent=19953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/categories?post=19953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/oldnewthing\/wp-json\/wp\/v2\/tags?post=19953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}