How to talk like Marketing: The awareness space
The great thing about Marketing is that you get to use words and phrases that normal human beings never use. Here’s an example from over a decade ago:
XYZ fit the installed base of web browsers we were targeting, and worked well in an awareness space.
I have no idea what an “awareness space” is.
The punch line? This sentence came from a person whose title was “Director of Communication”!
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