{"id":17044,"date":"2024-01-02T08:30:52","date_gmt":"2024-01-02T16:30:52","guid":{"rendered":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/?p=17044"},"modified":"2024-06-10T19:55:13","modified_gmt":"2024-06-11T02:55:13","slug":"best-practices-for-designing-word-excel-and-powerpoint-add-ins","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/best-practices-for-designing-word-excel-and-powerpoint-add-ins\/","title":{"rendered":"Best practices for designing Word, Excel, and PowerPoint add-ins"},"content":{"rendered":"<p><span data-contrast=\"none\">Designing an<\/span> <span data-contrast=\"none\">add-in <\/span><span data-contrast=\"none\">in Word, Excel, <\/span><span data-contrast=\"none\">or<\/span> <span data-contrast=\"none\">PowerPoint <\/span><span data-contrast=\"none\">can be a challenging task, but with the right approach<\/span><span data-contrast=\"none\"> you can<\/span><span data-contrast=\"none\"> inspire users and<\/span><span data-contrast=\"none\"> help <\/span><span data-contrast=\"none\">them<\/span><span data-contrast=\"none\"> solve problems<\/span><span data-contrast=\"none\"> with <\/span><span data-contrast=\"none\">a <\/span><span data-contrast=\"none\">positive experience<\/span><span data-contrast=\"none\">. In this blog post, <\/span><span data-contrast=\"none\">we&#8217;ll<\/span><span data-contrast=\"none\"> explore some considerations and strategies <\/span><span data-contrast=\"none\">to<\/span> <span data-contrast=\"none\">design<\/span><span data-contrast=\"none\"> an effective add-in. Whether <\/span><span data-contrast=\"none\">you&#8217;re<\/span><span data-contrast=\"none\"> a seasoned developer or starting out, these tips <\/span><span data-contrast=\"none\">will help you create an add-in that is intuitive, user-friendly, and valuable to your users. <\/span><span data-contrast=\"none\">Let&#8217;s<\/span><span data-contrast=\"none\"> dive in and discover the best practices for designing an add-in that stands out from the crowd!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Name<\/span><span data-contrast=\"none\"> your add-in effectively<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The average attention span that a user<\/span><span data-contrast=\"auto\"> spends on your <\/span><span data-contrast=\"auto\">product<\/span> <span data-contrast=\"auto\">or design <\/span><span data-contrast=\"auto\">is <\/span><span data-contrast=\"auto\">eight<\/span><span data-contrast=\"auto\"> seconds<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"none\">Choosing a succinct and descriptive name for your add-in is crucial to its success. <\/span><span data-contrast=\"none\">Two key tips to keep in mind when selecting a name are<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">1) <\/span><\/b><b><span data-contrast=\"none\">R<\/span><\/b><b><span data-contrast=\"none\">eflect<\/span><\/b><b><span data-contrast=\"none\"> the add-in&#8217;s core functionality<\/span><\/b><span data-contrast=\"none\">. <\/span><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\">Describe what your solution can do for customers. Answer the question:\u00a0<\/span><em style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\">What problem does this solution solve?<\/em><\/p>\n<p><strong>2) Be direct and memorable. \u00a0<\/strong><\/p>\n<p><span data-contrast=\"none\">If you already have a well-known branding name, <\/span><span data-contrast=\"none\">don\u2019t<\/span><span data-contrast=\"none\"> hesitate to include your brand first. Also, t<\/span><span data-contrast=\"none\">he name should give users a clear idea of what the add-in does and how it can <\/span><span data-contrast=\"none\">benefit<\/span><span data-contrast=\"none\"> them. For example, if your add-in is a <\/span><span data-contrast=\"none\">writing assistant<\/span><span data-contrast=\"none\">, consider a name like &#8216;<\/span><span data-contrast=\"none\">GrammarGuard<\/span><span data-contrast=\"none\">&#8216; or &#8216;<\/span><span data-contrast=\"none\">LanguageLift<\/span> <span data-contrast=\"none\">&#8216; that clearly communicates its purpose. Additionally, the name should be easy to remember and stand out from other add-ins in the same category. Avoid using overly complex or generic names that <\/span><span data-contrast=\"none\">get lost in the crowd. <\/span><span data-contrast=\"none\">D<\/span><span data-contrast=\"none\">on\u2019t<\/span><span data-contrast=\"none\"> forget to check<\/span> <a href=\"https:\/\/www.microsoft.com\/en-us\/legal\/intellectualproperty\/trademarks\"><span data-contrast=\"none\">Microsoft Trademark and Brand guidelines<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Provide a detailed d<\/span><span data-contrast=\"none\">escription<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Your description provides a second chance to make a good impression. A well-crafted description succinctly conveys the key benefits and features of your add-in in a way that is easy to understand and memorable. <\/span><span data-contrast=\"none\">I<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\">eally, <\/span><span data-contrast=\"none\">k<\/span><span data-contrast=\"none\">eep<\/span><span data-contrast=\"none\"> your description <\/span><b><span data-contrast=\"none\">under two lines<\/span><\/b><b><span data-contrast=\"none\"> (less than 60 characters)<\/span><\/b><span data-contrast=\"none\">. It allows users to quickly understand what your add-in does and how it helps them <\/span><span data-contrast=\"none\">in <\/span><span data-contrast=\"none\">under ten seconds.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To create an effective two-line description, it&#8217;s important to include your <\/span><b><span data-contrast=\"none\">add-in&#8217;s value proposition and the specific tasks it can help users accomplish.<\/span><\/b><span data-contrast=\"none\"> If your add-in is an artificial intelligent writing assistant, your description might read &#8216;Improve grammar, spelling, punctuation, and style in written content with our service.&#8217;<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p>For more information, see <a href=\"https:\/\/learn.microsoft.com\/partner-center\/marketplace\/create-effective-office-store-listings\">Create effective listings for your Office Add-in<\/a>.<\/p>\n<h2>Design your UI to integrate with Office<\/h2>\n<p><span data-contrast=\"none\">Follow the <\/span><a href=\"https:\/\/learn.microsoft.com\/en-us\/office\/dev\/add-ins\/design\/add-in-design\"><span data-contrast=\"none\">Office design principles<\/span><\/a><span data-contrast=\"none\"> to create <\/span><span data-contrast=\"none\">a <\/span><span data-contrast=\"none\">positive add-in experience<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Design explicitly for Office<\/span><\/b><span data-contrast=\"none\">. Your add-in UI design must integrate seamlessly with Office to provide efficient, natural interaction for your users. The functionality, as well as the look and feel, of an add-in must harmoniously complement the Office experience. Consider using Fluent UI for the web as your design language and tool set. The Fluent UI for the web has two versions.<\/span>\n<ul style=\"list-style-type: square;\">\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\"><span data-contrast=\"none\">For React UIs:<\/span><\/b><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\"> use <\/span><b style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\"><span data-contrast=\"none\">Fluent UI React<\/span><\/b><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\">, a React front-end framework designed to build experiences that fit seamlessly into a broad range of Microsoft products. It provides robust, up-to-date, accessible React-based components which are highly customizable using CSS-in-JS. To get started, see <\/span><a style=\"background-color: #f7f7f9; font-size: 1rem; text-align: var(--bs-body-text-align);\" href=\"https:\/\/react.fluentui.dev\/?path=\/docs\/concepts-introduction--page\"><span data-contrast=\"none\">Fluent UI React Components<\/span><\/a><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\">. (More resources, see <\/span><a style=\"background-color: #f7f7f9; font-size: 1rem; text-align: var(--bs-body-text-align);\" href=\"https:\/\/learn.microsoft.com\/en-us\/office\/dev\/add-ins\/quickstarts\/fluent-react-quickstart\"><span data-contrast=\"none\">Fluent UI React in Office Add-ins)<\/span><\/a><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\">.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\"><span data-contrast=\"none\">For non-React UIs:<\/span><\/b><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\"> Use <\/span><b style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\"><span data-contrast=\"none\">Fabric Core<\/span><\/b><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\">, an open-source collection of CSS classes and Sass mixings that give you access to colors, animations, fonts, icons, and grids. To get started, see <\/span><a style=\"background-color: #f7f7f9; font-size: 1rem; text-align: var(--bs-body-text-align);\" href=\"https:\/\/learn.microsoft.com\/en-us\/office\/dev\/add-ins\/design\/fabric-core\"><span data-contrast=\"none\">Fabric Core in Office Add-ins<\/span><\/a><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"none\">.<\/span><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Favor content over chrome.<\/span><\/b><span data-contrast=\"none\"> Allow customers\u2019 page, slide, or spreadsheet to remain the focus of the experience<\/span><span data-contrast=\"none\">.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Make the experience enjoyable and keep users in control.<\/span><\/b><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>D<\/strong><b><span data-contrast=\"none\">esign for all platforms and input methods.<\/span><\/b> Be sure you test your add-in for accessibility. Users must be able to access features using assistive technology. For more information, see <a href=\"https:\/\/accessibilityinsights.io\/docs\/windows\/overview\/\">Accessibility Insights for Windows<\/a>.<\/li>\n<\/ol>\n<h2>Onboard inside the app<\/h2>\n<p><span data-contrast=\"none\">A first-run experience (FRE) is presented when a user opens an add-in for the first time<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\"> It provides them with insight into the functions, features, and benefits of the add-in. This experience helps shape the user&#8217;s impression of an add-in and strongly influences their likelihood to come back to and continue using your add-in.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Please remember, <\/span><b><span data-contrast=\"none\">don\u2019t make users register or sign up first<\/span><\/b><span data-contrast=\"none\">. This <\/span><span data-contrast=\"none\">can <\/span><span data-contrast=\"none\">be a blocker for users to try the real functionality. A smooth and easy register experience gives users the opportunity to complete an action that positively affects their perception of the add-in. <\/span><span data-contrast=\"none\">For more <\/span><span data-contrast=\"none\">information, see <\/span><span data-contrast=\"none\"><a href=\"https:\/\/learn.microsoft.com\/office\/dev\/add-ins\/design\/first-run-experience-patterns\">First-run experience patterns for Office Add-ins<\/a>.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Choos<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\"> the f<\/span><span data-contrast=\"none\">reemium<\/span><span data-contrast=\"none\"> business model<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Lastly, consider monetizing your add-in after gaining sufficient traffic. The freemium business model is a great way to attract customers, build a user base, and generate revenue. Freemium is a pricing strategy where you offer a basic version of the product or service for free, while charging for advanced features or premium versions.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">By offering a free version of a product, companies can attract a larger audience and build a user base that can later be converted into paying customers. Once users are familiar with the product, they are more likely to upgrade to the premium version to access additional features. Additionally, offering a free version of a product can reduce the cost of acquiring new customers, as users can try the product before they purchase. Finally, the freemium model makes it easier to increase brand awareness and generate buzz around a product.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Get start<\/span><span data-contrast=\"none\">ed<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<ul>\n<li>Overview: <a href=\"https:\/\/learn.microsoft.com\/office\/dev\/add-ins\/develop\/develop-overview\"><span data-contrast=\"auto\">Develop your first Office Add-in in minutes<\/span><\/a><\/li>\n<li><span data-contrast=\"auto\">Sample add-in: <\/span><a href=\"https:\/\/learn.microsoft.com\/office\/dev\/add-ins\/word\/citation-management\"><span data-contrast=\"none\">Manage citations through your Word add-in<\/span><\/a><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/li>\n<li>Sample add-in: <a href=\"https:\/\/learn.microsoft.com\/office\/dev\/add-ins\/excel\/pnp-open-in-excel\"><span data-contrast=\"none\">Create an Excel spreadsheet from your web page, populate it with data, and embed your Office Add-in<\/span><\/a><\/li>\n<\/ul>\n<h2>See also<\/h2>\n<ul>\n<li><a href=\"https:\/\/developer.microsoft.com\/en-us\/word\">Word Dev Center<\/a><\/li>\n<li><a href=\"https:\/\/developer.microsoft.com\/en-us\/excel\">Excel Dev Center<\/a><\/li>\n<li><a href=\"https:\/\/developer.microsoft.com\/en-us\/powerpoint\">PowerPoint Dev Center<\/a><\/li>\n<li><a href=\"https:\/\/learn.microsoft.com\/office\/dev\/add-ins\/concepts\/add-in-development-best-practices\">Add-in development best practices<\/a><\/li>\n<\/ul>\n<p>Happy coding!<\/p>\n<p>For the latest news and updates, <a href=\"http:\/\/www.twitter.com\/microsoft365dev\">follow @Microsoft365Dev on X (Twitter)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a deep dive into the strategies to design an effective Office add-in.<\/p>\n","protected":false},"author":126819,"featured_media":17387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,11],"tags":[183,28,47],"class_list":["post-17044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-365-developer","category-office-add-ins","tag-microsoft-word","tag-office-add-ins","tag-word"],"acf":[],"blog_post_summary":"<p>Take a deep dive into the strategies to design an effective Office add-in.<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/posts\/17044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/users\/126819"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/comments?post=17044"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/posts\/17044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/media\/17387"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/media?parent=17044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/categories?post=17044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/microsoft365dev\/wp-json\/wp\/v2\/tags?post=17044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}