{"id":5739,"date":"2023-03-09T07:00:20","date_gmt":"2023-03-09T15:00:20","guid":{"rendered":"https:\/\/devblogs.microsoft.com\/cosmosdb\/?p=5739"},"modified":"2023-03-09T07:33:21","modified_gmt":"2023-03-09T15:33:21","slug":"azure-cosmos-db-for-startups-too","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/cosmosdb\/azure-cosmos-db-for-startups-too\/","title":{"rendered":"Azure Cosmos DB \u2013 for startups too"},"content":{"rendered":"<p><figure id=\"attachment_5749\" aria-labelledby=\"figcaption_attachment_5749\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-scaled.jpg\"><img decoding=\"async\" class=\"wp-image-5749 size-full\" src=\"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-scaled.jpg\" alt=\"Developer manager collaborates with developer in work space.\" width=\"2500\" height=\"1667\" srcset=\"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-scaled.jpg 2500w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-300x200.jpg 300w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-1024x683.jpg 1024w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-768x512.jpg 768w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-1536x1024.jpg 1536w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/developers-v3-2048x1365.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><figcaption id=\"figcaption_attachment_5749\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Developer manager collaborates with developer in work space.<\/span><\/figcaption><\/figure><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Azure Cosmos DB is a fully-managed, distributed database known for its automatic and instant scalability, guaranteed business continuity with SLA-backed availability, and security for applications of any size or scale. While these are enterprise-level capabilities \u2013 ensuring that the most business-critical apps have the guaranteed performance and uptime they need \u2013 they are not reserved only for enterprises. Startups too are tapping into Azure Cosmos DB capabilities to help them grow and innovate while keeping costs low.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s the topic of a new white paper by Enterprise Strategy Group (ESG), which looks at how growing businesses are using Azure Cosmos DB to scale and drive business outcomes. In \u201c<\/span><a href=\"https:\/\/github.com\/msusdev\/AzureCosmosDB\/blob\/main\/Accelerating%20Cost-effective%20Start-up%20Growth.pdf\"><span data-contrast=\"none\">Accelerating Cost-effective Start-up Growth: How Digital-native Startups Leverage Enterprise-grade Capabilities of Azure Cosmos DB to Scale Up<\/span><\/a><span data-contrast=\"auto\">,\u201d ESG interviews three Microsoft Azure customers, <\/span><a href=\"https:\/\/rx.health\/\"><span data-contrast=\"none\">Rx.Health<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/thepostage.com\/\"><span data-contrast=\"none\">The Postage<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/zerofriction.co\/\"><span data-contrast=\"none\">Zero Friction<\/span><\/a><span data-contrast=\"auto\">, on what their considerations were when choosing to work with Azure Cosmos DB to prepare for long-term success.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Among the considerations, ESG found that:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Growing businesses rely on consumption-based pricing:<\/span><\/b><span data-contrast=\"auto\"> Cost-conscious organizations consider consumption-based pricing models as a key requirement for their growth. Offers like the Azure Cosmos DB free tier, serverless and autoscale pricing options, and reserved capacity allow startups to save on database operations while scaling as required to meet demand. <\/span><a href=\"https:\/\/rx.health\/\"><span data-contrast=\"none\">Rx.Health<\/span><\/a><span data-contrast=\"auto\"> for example, used Azure Cosmos DB autoscale to scale and cost-manage a 23x increase in database interactions in the past year. Startups are also using serverless to run low-traffic, bursty workloads at a minimal cost. With a serverless model, organizations pay only for consumed resources, with no minimum.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Enterprise-grade technology is key for building trust with customers:<\/span><\/b><span data-contrast=\"auto\"> Startups discussed the importance of using the same technology as large enterprises to gain credibility with customers and partners, especially those who also trust Microsoft and Azure for their cloud infrastructure. Capabilities such as cost-effective scale, security, global services, guaranteed performance, and availability are putting startups on equal footing with enterprises in terms of cloud capabilities. According to ESG research shows, 68% of large organizations would consider purchasing technology from a startup vendor over the next 12-18 months; in this context, working on Azure and leveraging Azure Cosmos DB enterprise-level features may create a competitive edge for startups.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/ESG-graph.png\"><img decoding=\"async\" class=\"alignnone wp-image-5744 size-full\" src=\"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/ESG-graph.png\" alt=\"ESG graph showing that startups are still favored in uncertain times\" width=\"1286\" height=\"704\" srcset=\"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/ESG-graph.png 1286w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/ESG-graph-300x164.png 300w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/ESG-graph-1024x561.png 1024w, https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-content\/uploads\/sites\/52\/2023\/03\/ESG-graph-768x420.png 768w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" \/><\/a><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Azure Cosmos DB built-in security features are used to effectively prevent database breaches:<\/span><\/b><span data-contrast=\"auto\"> With ensuring data security and privacy a critical need of many, if not most, organizations today, Azure Cosmos DB offers easy to configure features to meet security standards, including network security, data encryption, and data redundancy.<\/span><span style=\"color: #ffffff;\"><span style=\"color: #ffffff;\">&#8211;<\/span><\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\"><span data-contrast=\"auto\">Companies can achieve faster time to market with simplified app development: <\/span><\/b><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"auto\">With support for familiar database engines such as open source PostgreSQL, MongoDB, Apache Cassandra, and more, Azure Cosmos DB enables developers to build new apps quickly and easily, and take advantage of all the features and SLAs of a fully-managed, serverless distributed database. <\/span><a style=\"background-color: #f7f7f9; font-size: 1rem; text-align: var(--bs-body-text-align);\" href=\"https:\/\/zerofriction.co\/\"><span data-contrast=\"none\">Zero Friction<\/span><\/a><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"auto\">, for example, found Azure Cosmos DB fast to set up and easy to use, reducing the time to market for their initial prototype and ongoing management. <\/span><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\" data-contrast=\"auto\">Zero Friction also found it simple to set up new infrastructure and add new geographies.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Startups and growing businesses can utilize Azure Cosmos DB to achieve guaranteed performance, pivot fast, and scale while keeping costs in check. This makes Azure Cosmos DB a great choice for applications of any size and scale today.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To get more insights on how startups are using Azure Cosmos DB to grow, <\/span><a href=\"https:\/\/github.com\/msusdev\/AzureCosmosDB\/blob\/main\/Accelerating%20Cost-effective%20Start-up%20Growth.pdf\"><span data-contrast=\"none\">access the ESG white paper<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\"><div  class=\"d-flex justify-content-center\"><a class=\"cta_button_link btn-primary mb-24\" href=\"https:\/\/github.com\/msusdev\/AzureCosmosDB\/blob\/main\/Accelerating%20Cost-effective%20Start-up%20Growth.pdf\" target=\"_blank\">Read white paper<\/a><\/div><\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">To learn more about Azure Cosmos DB <\/span><a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/cosmos-db\/\"><span data-contrast=\"none\">visit our website<\/span><\/a><span data-contrast=\"auto\"> or check out our <\/span><a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/cosmos-db\/\"><span data-contrast=\"none\">documentation<\/span><\/a><span data-contrast=\"auto\">. If you\u2019re ready to start building, <\/span><a href=\"https:\/\/cosmos.azure.com\/try\/\"><span data-contrast=\"none\">try Azure Cosmos DB for free<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Azure Cosmos DB is a fully-managed, distributed database known for its automatic and instant scalability, guaranteed business continuity with SLA-backed availability, and security for applications of any size or scale. While these are enterprise-level capabilities \u2013 ensuring that the most business-critical apps have the guaranteed performance and uptime they need \u2013 they are not [&hellip;]<\/p>\n","protected":false},"author":102358,"featured_media":5749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"blog_post_summary":"<p>&nbsp; Azure Cosmos DB is a fully-managed, distributed database known for its automatic and instant scalability, guaranteed business continuity with SLA-backed availability, and security for applications of any size or scale. While these are enterprise-level capabilities \u2013 ensuring that the most business-critical apps have the guaranteed performance and uptime they need \u2013 they are not [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/posts\/5739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/users\/102358"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/comments?post=5739"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/posts\/5739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/media\/5749"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/media?parent=5739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/categories?post=5739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/cosmosdb\/wp-json\/wp\/v2\/tags?post=5739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}