{"id":2286,"date":"2026-06-02T12:25:05","date_gmt":"2026-06-02T12:25:05","guid":{"rendered":"https:\/\/devblogs.microsoft.com\/all-things-azure\/?p=2286"},"modified":"2026-06-02T19:28:17","modified_gmt":"2026-06-02T19:28:17","slug":"build-scale-and-monetize-apps-and-agents-with-microsoft-marketplace","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/all-things-azure\/build-scale-and-monetize-apps-and-agents-with-microsoft-marketplace\/","title":{"rendered":"Build, scale, and monetize apps and agents with Microsoft Marketplace"},"content":{"rendered":"<p><span style=\"font-family: arial, helvetica, sans-serif;\">At Microsoft Build, we are sharing how <a href=\"https:\/\/marketplace.microsoft.com\">Microsoft Marketplace<\/a> brings development, distribution, and monetization together\u2014 so apps and agents move beyond prototyping into real-world usage at scale. Microsoft Marketplace connects tens of thousands of cloud and AI solutions built by software development companies to millions of commercial customers.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">For developers, Marketplace turns code into results.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Build <\/strong>using the models, tools, and services you need from Microsoft Marketplace\u2014available through consistent, Azure-native workflows.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Scale<\/strong> with distribution of your app or agent\u2014through Marketplace and in-product experiences\u2014like Microsoft 365 Copilot, Microsoft Teams, and Microsoft Foundry.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Monetize<\/strong> with built-in global commerce and go-to-market channels that help drive demand and accelerate adoption.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-content\/uploads\/sites\/83\/2026\/05\/FrameworkPic.webp\"><img decoding=\"async\" class=\"alignleft wp-image-2287 size-full\" src=\"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-content\/uploads\/sites\/83\/2026\/05\/FrameworkPic.webp\" alt=\"Microsoft Marketplace framework, illustrating the catalog centralization through the storefront\u2014that syndicates across Microsoft products and through partner ecosystem.\" width=\"1430\" height=\"693\" srcset=\"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-content\/uploads\/sites\/83\/2026\/05\/FrameworkPic.webp 1430w, https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-content\/uploads\/sites\/83\/2026\/05\/FrameworkPic-300x145.webp 300w, https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-content\/uploads\/sites\/83\/2026\/05\/FrameworkPic-1024x496.webp 1024w, https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-content\/uploads\/sites\/83\/2026\/05\/FrameworkPic-768x372.webp 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/a><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">As you build, scale, and monetize your apps and agents, Marketplace connects them to customer demand. Today, Microsoft Marketplace is launching intelligent discovery (in preview). Instead of relying on keyword search alone, customers can describe their use case in natural language, and Marketplace surfaces relevant solutions with side-by-side comparisons. That means better matching between what you build and how customers discover, evaluate, and buy.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">New capabilities include smart search that automatically applies filters and refinements through an action-first experience spanning discovery and purchase. Chat-enabled evaluation and comparison help potential buyers ask questions, compare options, and share findings with their team\u2014making it easier for your solution to move from consideration to adoption. Built on Microsoft Foundry with <a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/foundry\/guardrails\/guardrails-overview\">AI guardrails<\/a>, the experience is designed to support safe, secure interactions.<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/Ww1wpgTJvao\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Build: go from prototype to production<\/strong><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Microsoft Marketplace brings the core components of your AI stack\u2014models, developer tools, and applications\u2014directly into your Azure environment. With Marketplace, developers can discover, deploy, and manage these components through the same Azure-native workflows they already use, including GitHub-based source control, CI\/CD, and automation.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">For example, when evaluating models, you can source from leading providers like Anthropic, Cohere, or Mistral\u2014available through Marketplace and Microsoft Foundry\u2014alongside thousands of other open-source options. By sourcing your AI stack through Marketplace, provision components through a consistent workflow, accessed through a common SDK. You can build, evaluate, swap, or extend your stack\u2014whether that\u2019s testing a different model, adding a new tool, or integrating a different service\u2014without reworking your architecture.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">With Marketplace, everything is sourced, deployed, and managed in one place. Licensing, billing, and validation are handled end-to-end, so developer teams spend less time on integration overhead and more time building to ship faster.<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/GwMw_IdB3_4\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Scale: publish once, get surfaced everywhere<\/strong><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Publishing through Marketplace does more than create a listing on the Marketplace storefront. It\u2019s a distribution path across Microsoft products customers already use\u2014in their flow of work. Your experiences get contextually surfaced to 95% of the Fortune 500 using Azure, 400 million monthly active Teams users, and 20 million paid Microsoft 365 Copilot seats.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Across the Microsoft stack, Marketplace supports how you want to deliver and monetize your app or agent. Across SaaS, containers, or managed applications\u2014packaging, deployment, billing, and go-to-market are aligned from the start. This makes your app or agent easier to commercialize, easier for customers to adopt, and enterprise-ready at time of publication.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Build agents that integrate with Microsoft 365 Copilot to reach a rapidly growing user base. Microsoft validates compatibility, so customers can find, try, and buy through Marketplace with fast provisioning in the Microsoft 365 admin center.<\/span><\/p>\n<blockquote><p><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0<em>\u201cBecause of Microsoft Marketplace, we\u2019re able to deliver value to customers faster. Using a managed application in Marketplace, we can deploy directly into a customer\u2019s Azure tenant with the right security controls already in place. This gives our customers full data control while simplifying onboarding through a one-click installation. Microsoft Marketplace is a key driver to our growth with a 6x increase in revenue.\u201d<\/em><\/span><\/p>\n<p>Guy Tonye\nHead of Engineering, Zammo.ai<span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p><\/blockquote>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Monetize: turn distribution into growth<\/strong><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Microsoft Marketplace offers a commercial platform that connects discovery, purchase, and deployment\u2014with multiple paths to monetize your app or agent. Sell direct, and let the storefront do the work, or scale through partners.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">For product-led growth, Marketplace helps customers discover and deploy cloud and AI solutions in one flow. AI enhancements like intelligent discovery (in preview), match your app or agent to customers based on their needs. Marketplace accelerates your time to market by handling billing, payouts, and the end-to-end commerce flow\u2014so you can focus on building while Microsoft manages transactions, procurement, and deployment<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">For partner-led growth, Marketplace gives you more routes to market through an ecosystem of more than 500,000 Microsoft partners. As customers increasingly rely on technology providers to lead their AI transformation, Marketplace is building more partner-led sales opportunities. This includes the recent expansion of multiparty private offers\u2014now available across 30 countries in Europe, with Australia, Japan, and South Africa coming July 15, 2026. (<a href=\"https:\/\/partner.microsoft.com\/en-us\/blog\/article\/scaling-partner-growth-marketplace\">See blog<\/a>.)<\/span><\/p>\n<h3><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>From build to customers<\/strong><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Microsoft Marketplace supports the full developer lifecycle\u2014from sourcing your AI stack, to monetizing at enterprise scale. As you build the next generation of apps and agents, Marketplace helps turn your code into results.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Everything you need to get started is in the <a href=\"https:\/\/aka.ms\/MarketplaceBuild2026\">Marketplace GitHub repo<\/a>.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">We can\u2019t wait to see what you build.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\" data-teams=\"true\">\ud83d\udcbb <strong>Build \u2192 \ud83c\udf0d Scale \u2192 <\/strong>\ud83d\udcc8<strong>Monetize = Microsoft Marketplace<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Microsoft Build, we are sharing how Microsoft Marketplace brings development, distribution, and monetization together\u2014 so apps and agents move beyond prototyping into real-world usage at scale. Microsoft Marketplace connects tens of thousands of cloud and AI solutions built by software development companies to millions of commercial customers. For developers, Marketplace turns code into results. [&hellip;]<\/p>\n","protected":false},"author":214359,"featured_media":1743,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,36,37,1],"tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agents","category-ai-apps","category-ai-foundry","category-azure"],"acf":[],"blog_post_summary":"<p>At Microsoft Build, we are sharing how Microsoft Marketplace brings development, distribution, and monetization together\u2014 so apps and agents move beyond prototyping into real-world usage at scale. Microsoft Marketplace connects tens of thousands of cloud and AI solutions built by software development companies to millions of commercial customers. For developers, Marketplace turns code into results. [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/posts\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/users\/214359"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":1,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"predecessor-version":[{"id":2295,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/posts\/2286\/revisions\/2295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/media\/1743"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/all-things-azure\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}